Influence Of Colors In Our Lives

Color has a very important role in our lives because it directly impacts our feelings and our mood. We all have our favorite color that makes us feel good, but also the ones that we don’t like, that make us depressed or sad. For that reason, colors from nature strongly affect our lives and our feelings. The way we feel them depends on many things: brightness of color, type of light, our mood and many other components. But overall influence of them on our lives is very impressive.

Basics of psychological influence of color on people lies in the interaction of visual and other kinds of senses. Every color triggers the different mood. We feel the bright, warm red, orange or yellow very differently than the cold blue, green or dark black. As the light is the essence of life, the bright colors make us feel pleasant. On the other side, dark is suffocating life, so the dark ones have negative effects on our mood.

The way we feel colors is strongly connected to acoustic feelings and sense of warmth. It is proven that people who spend time in the space colored in calm green or blue are especially sensible, therefore if being in the spaces that are in brightly colored, such as red or orange, they become less sensible. For that reason rooms with lot of noise should be in green or blue. Our senses also help us to differ warm from calm colors in the nature, where the yellow sun is hot, flame is red, but cold water and ice are light blue and green. Because we feel the same way in closed space just like we feel in nature, in the blue or green room we feel some lower temperature than in orange painted room, nevertheless the temperature is the same in both of them. Explanation for this is that our eye catches a color and converts it into another form of energy. But it is not felt only by eyes, it is felt also with other receptors, skin for example. This is the reason that even people who are not able to see or to recognize colors can feel their effects.

There are many researches about influence of color on human brain. In one of them you should imagine the especially colorful room: walls in many various colors, yellow and orange furniture, blue carpet, and a green plant in the corner. Than imagine the other room, all in black, gray and white. In which one would you prefer to spend a day? Probably, as a majority of people, you would choose the first one.

It is proven that different colors cause different emotions, reactions and moods.

Red stimulates brain activity, excites and warms the body, increases the heart rate and blood pressure. Because of that, students choose red painted rooms for studying, and mothers stimulate activity of their babies by red balloons and toys.

Orange stimulates appetite and it is often used in kitchens and dining rooms, but it is recommended to persons on diet to avoid it.

Yellow stimulates memory and increases brain activity a bit less then red and it is recommended for living rooms.

Green recalls spring in our mind, calmness and beginning of life in nature. It acts calming and relaxing.

Blue has the same effects as green does. It lowers heart pressure and decreases heart beats.

Therefore, it is important what color you will use in a particular situation. For example, because red is initiating action we are going to use it in Web sites that sell products online and it can lead users to positive decisions about buying things. For web site that sells natural products it is logical to use green color, a direct association to plants, health and nature.

There is an area of psychotherapy that uses healing by colors, called chromo therapy. That method is known from ancient times and it is very much used nowadays. Some of those methods we use in everyday life.

We wear clothes in bright colors when we are depressed.

We enjoy watching warm yellow and orange sky transforming to blue and purple in the twilight.

Some pleasant colors make us feel comfortable, safe, calm and happy.

On the other side, lack of color makes us pale, depressed, unhappy.

Having all this on mind, we should consider the way we are using colors in our everyday life. It is extremely important to do it carefully in our home, working space, even on ourselves. We should use adequate colors, corresponding to our needs and our personality.

Remember: it is your character that chooses a color, not you.